Beer Intangibles

Tonight is the first night of the NHL entry draft where besides statistics players are often rated by various intangibles.  Intangibles, by nature, are intangible and therefore hard to quantify. Things like "desire", "clutch", "winner" are terms that are tossed around, as if the kid further down the bench loves losing and hates being on the ice, since that takes, like, effort.

In the world of craft beer people are always talking about IBUs, specific gravity, nose, color, taste, alcohol content, and other descriptors.

Does beer have intangibles?  I'm glad you asked; of course it does.  Here's some intangibles of beer being discussed as if it was a potential draft pick by a scouting staff and a general manager.

Other places Big Beer is Hiding in Plain Sight

Amanda Rykov took and tweeted a picture that the Beer Street Journal as well as most beer and a lot of non-beer sites (including Deadspin) picked up on like the only pretty girl at a party.  Here is the New York Yankee's "Craft Beer Destination":